Original Barbecue Rub - Wisconsin's Smoky BBQ Seasoning
Original Barbecue Rub is our foundational BBQ seasoning—the one we reach for when we want deep, smoky, authentic barbecue flavor without any gimmicks. This is Wisconsin BBQ in dry rub form: balanced, versatile, and absolutely essential for anyone serious about smoking or grilling. Whether you're cooking brisket, ribs, pork shoulder, or chicken, Original Barbecue Rub delivers consistent, crowd-pleasing results every single time.
What Makes Original Barbecue Rub Special
Great barbecue starts with great seasoning, and Original Barbecue Rub is built on a foundation of premium spices carefully balanced to enhance—not overpower—your meat. We combine smoky paprika, black pepper, garlic, onion, and a touch of brown sugar to create a rub that forms a beautiful bark during smoking while allowing the natural meat flavors to shine through.
Unlike store-bought rubs loaded with salt, MSG, and fillers, Original Barbecue Rub uses clean ingredients in carefully measured ratios. The result is a rub that tastes like actual spices rather than just salty dust. You can taste the smokiness from paprika, the warmth from black pepper, and the subtle sweetness that helps with caramelization—all working together to create Wisconsin BBQ perfection.
This is the rub we use daily in our catering business. When you're smoking for 300 people, you need a rub that delivers consistent results—and Original Barbecue Rub does exactly that.
How to Use Original Barbecue Rub
Best Applications:
- Smoked Brisket: Apply generously (1/4 cup per 10-12 lb brisket) and let sit overnight before smoking
- Pork Ribs: Coat ribs thoroughly 2-4 hours before smoking for maximum flavor penetration
- Pork Shoulder/Butt: Use heavily (1/3 cup per 8-10 lb shoulder) for pulled pork perfection
- Chicken: Apply to skin-on chicken pieces before grilling or smoking
- Beef Ribs: Excellent on beef short ribs or dino ribs for competition-quality bark
- Grilled Steaks: Use as a dry rub 30 minutes before grilling for enhanced crust
- Roasted Vegetables: Toss root vegetables in oil and Original Rub before roasting
- Burgers: Mix 1-2 teaspoons into ground beef before forming patties
Application Tips:
- For smoking: Apply rub and refrigerate 2-24 hours before cooking
- For grilling: Apply 30-60 minutes before cooking for best results
- Pat meat dry before applying rub for better adhesion
- Use a binder (mustard, oil, or water) if you want thicker bark
- Don't be shy—use more than you think you need for proper coverage
The Slo' Motion BBQ Difference
As with all Slo' Motion BBQ products, Original Barbecue Rub is handcrafted in small batches right here in Sussex, Wisconsin. We never use MSG, anti-caking agents, or the cheap fillers you'll find in grocery store rubs. Every jar is made with pride by "The Doctor of Smoke" Adam Gegare and his team, using recipes developed through years of BBQ competition and catering experience.
When you choose Original Barbecue Rub, you're getting authentic Wisconsin craftsmanship in every jar. This is the same rub we use in our award-winning catering business—now available for your home smoker.
Product Details
- Size: 12 oz jar
- Flavor Profile: Smoky, savory, balanced with subtle sweetness
- Heat Level: Mild (black pepper warmth, not spicy)
- Origin: Crafted in Sussex, Wisconsin
- Dietary Info: Gluten-free, no MSG, no artificial flavors, free of major allergens
- Shelf Life: Best used within 12 months for optimal freshness
Ingredients: Paprika, brown sugar, black pepper, garlic powder, onion powder, sea salt, natural spices
Storage: Store in a cool, dry place away from direct sunlight. Keep jar tightly sealed to maintain freshness and prevent clumping.
Made in Wisconsin with Wisconsin Pride.
